Emily Smith is the Founder & CEO of Side Nerd Apps, a tech company dedicated to simplifying data collection through intuitive, text message-based solutions. With a background in analytics and marketing technology, Emily spent six years consulting for Fortune 500 clients at Analytic Partners and WillowTree. She later held key roles in business development and customer success at innovative software startups, before founding Side Nerd Apps.
Passionate about volunteerism and social impact, Emily designed and developed Ither, a volunteer tracking platform that eliminates the need for apps or logins—volunteers simply text. After launching Ither in 2023, she expanded its success into the patent-pending Side Nerd framework in 2024, powering applications beyond volunteer tracking, including lead capture and employee engagement. Her expertise bridges technology and human-centered design, creating custom tools that empower nonprofits, businesses, and communities. As a solo founder, she drives product development, strategy, and growth, leveraging her experience in automation and data management to build accessible, impactful solutions.
Even people who hate tech still text—so Emily designed Side Nerd to help her clients connect with their audiences wherever they are.
