About me
Rob Keaton is a seasoned financial leader with over a decade of experience in providing fractional financial guidance to companies across Virginia and the United States. As a Certified QuickBooks Pro, he has honed his skills in managing financial operations for businesses across a diverse range of industries. His expertise spans from strategic financial planning to operational efficiency, ensuring that each client receives tailored solutions to meet their unique needs.
Throughout his career, Rob has demonstrated a keen ability to adapt to different business environments, from startups to established corporations. At the core of Rob's approach is his mantra: setting clear expectations is the key to mutual success in client engagements. He believes that transparent communication and well-defined goals are essential for building strong relationships with his clients.
He has earned a reputation as a trusted advisor whether delivering guidance on financial management, strategic planning, or operational optimization.
