As Gen-Z continues to lead the charge, alcohol consumption is seeing a noticeable dip. Guests are embracing the “zebra stripe” lifestyle—one drink in each hand: one boozy, one not. It’s time for bars and restaurants to get with the program. Non-alcoholic menus and drink options are no longer a trend—they’re a revenue stream. Join us for a chat with industry experts as they break down how this shift is revolutionizing the beverage scene and helping food outlets boost sales while satisfying today’s more mindful drinkers.
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Note: This Conference session is ticketed.Please purchase your
tickets on Eventbrite. You will then receive an email from Sched with login information that allows you to make your personal schedule.
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A special thank you to our sponsors: The 13th Annual Tom Tom Festival is presented with the University of Virginia, UVA Innovates, Virginia Tourism, RL Beyer Custom Homes, and Ludwig Kuttner.
