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Entrepreneurship | Strengthening Our Community Through Purpose-Driven Businesses
Friday April 18, 2025 11:15am - 12:15pm EDT
Common House North Room
Putting purpose at the heart of your business isn’t just the right thing to do—it’s also a pretty savvy move. Studies show that purpose-driven companies outperform their competitors in almost every way: they grow faster, capture larger market shares, and have higher satisfaction rates among customers and employees. So, not only are you doing good, but you’re also doing well while building a smarter, more sustainable business.

In this session, we’ll hear from three Charlottesville-based business owners who’ve proven that aligning purpose with profit can be a win for everyone. From creating job opportunities for people with disabilities to offering a more sustainable way to shop for outdoor gear, these founders have turned their values into action, making an impact on both the community and the bottom line. Forget the conventional wisdom that business is all about the dollars—these entrepreneurs will show you why the real measure of success is how many lives you’ve changed along the way. Ready to build a business that actually does something? Let’s get inspired.

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Note: This Conference session is ticketed.

Please purchase your tickets on Eventbrite. You will then receive an email from Sched with login information that allows you to make your personal schedule.

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A special thank you to our sponsors: The 13th Annual Tom Tom Festival is presented with the University of Virginia, UVA Innovates, Virginia Tourism, RL Beyer Custom Homes, and Ludwig Kuttner.
Speakers
avatar for David Deaton

David Deaton

Co-Founder, MindSalt, Inc
David Deaton, co-leader of MindSalt, has been leading transformation for organizations of all types, sizes, and industries for nearly three decades. He has extensive expertise in strategic planning, operational and financial analysis, market research, and effective execution. David... Read More →
avatar for Lily Garcia-Walton

Lily Garcia-Walton

Chief People Officer, Silverchair
Lily drives the company’s people strategy, enabling the success of Silverchair’s exceptional professionals. She has more than two decades of experience leading technology, education, media, and professional services organizations through transformative change while preserving... Read More →
avatar for Reagan Stillerman

Reagan Stillerman

Director of Operations, Kindness Café + Play
Reagan is a dedicated and passionate special educator with nearly two decades of experience working in grades K-12 across a wide variety of educational settings. As and Director of Operations at Kindness Cafe, a non-profit dedicated to employing adults with disabilities, Reagan has... Read More →
avatar for Vivi Nellen

Vivi Nellen

Vice President, Premium Service Brands
Vivi oversees the awesome things Premium Service Brands does out in the world with a focus on the company’s philanthropic affiliate Kids-Lift. She helps get the corporate team in Cville involved in helping kids in the community as well as working with franchisees across the country... Read More →
Sponsors
avatar for UVA Innovates

UVA Innovates

The Entrepreneurship Initiative will coordinate and amplify entrepreneurship activities across UVA. 
Friday April 18, 2025 11:15am - 12:15pm EDT
Common House North Room
  Conference: Entrepreneurship

Attendees (3)


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