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Friday April 18, 2025 9:00am - 9:45am EDT
Successful entrepreneurs don’t try to predict the future—they co-create it. This keynote dives into Effectuation, the framework behind how the best founders eschew the crystal ball and instead navigate uncertainty by making the most of what they have, and will also highlight the need for greater entrepreneurship education in K-12 and higher ed. Expect myths to be busted and practical insights to be offered from two amazing local founders who have learned lessons the hard way!.

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Note: This Conference session is ticketed.

Please purchase your tickets on Eventbrite. You will then receive an email from Sched with login information that allows you to make your personal schedule.

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A special thank you to our sponsors: The 13th Annual Tom Tom Festival is presented with the University of Virginia, UVA Innovates, Virginia Tourism, RL Beyer Custom Homes, and Ludwig Kuttner.
Speakers
avatar for Kevin Eisenfrats

Kevin Eisenfrats

Co-Founder & CEO, Contraline
Kevin Eisenfrats co-founded Contraline and has been CEO since its inception. Contraline is a biotechnology company developing paradigm-shifting innovations in reproductive health, starting with the world's first long-lasting, reversible male contraceptive. Kevin has led Contraline... Read More →
avatar for Olivia Cleary

Olivia Cleary

Founder, The Clearly Collective
Olivia Cleary is the Founder of The Clearly Collective, a luxury design agency specializing in bespoke products that capture the essence of destinations, colleges, and brands. A graduate of the University of Virginia’s School of Architecture and a participant in the Darden School... Read More →
avatar for Omar Garriott

Omar Garriott

Executive Director, UVA Darden School of Business, Batten Institute
Omar Garriott is Executive Director of UVA Darden’s Batten Institute for Entrepreneurship, Innovation and Technology. Prior to Darden he built a career as a “Tech Intrapreneur for Good,” venture founder, and bestselling author. He has led product marketing teams and education... Read More →
Sponsors
avatar for UVA Innovates

UVA Innovates

The Entrepreneurship Initiative will coordinate and amplify entrepreneurship activities across UVA. 
Friday April 18, 2025 9:00am - 9:45am EDT
CODE Building

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