Name: Entrepreneurship | Keynote - Effectuation, Entrepreneurship & Leadership: Making It Work When Plans Go Sideways
Start: 2025-04-18T09:00:00-0400
End: 2025-04-18T09:45:00-0400

Friday April 18, 2025 9:00am - 9:45am EDT

CODE Building

Great entrepreneurs don’t wait for perfect conditions—they make things happen with what they have and adapt as they go. This keynote dives into Effectuation, the logic behind how successful founders navigate uncertainty, seize opportunities, and co-create the future—without a crystal ball. Expect myth-busting, real-world insights, and a fresh take on why the best leaders aren’t those with perfect plans, but those who thrive when things don’t go as planned.

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Note: This Conference session is ticketed.

Please purchase your tickets on Eventbrite. You will then receive an email from Sched with login information that allows you to make your personal schedule.

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A special thank you to our sponsors: The 13th Annual Tom Tom Festival is presented with the University of Virginia, UVA Innovates, Virginia Tourism, RL Beyer Custom Homes, and Ludwig Kuttner.

Speakers

Omar Garriott

Executive Director, UVA Darden School of Business, Batten Institute

Omar Garriott is Executive Director of UVA Darden’s Batten Institute for Entrepreneurship, Innovation and Technology. Prior to Darden he built a career as a “Tech Intrapreneur for Good,” venture founder, and bestselling author. He has led product marketing teams and education... Read More →

Sponsors