An applied ethnographer, Craig Honick is the founder of social research and advisory firm
The Good People Research Company (
goodpeopleresearch.com), which focuses on internal, narrative-based drivers of human behavior. He is also a research director with
The Futurum Group, where he supports a team of analysts that identifies and advises on emerging, global trends for Fortune 100 technology companies. Clients include Microsoft, SAP, Salesforce, Cisco, Dell, Qualcomm, and Honeywell.A career entrepreneur and startup adviser, Honick has served as chair...
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